What would Google do?
詳細書目:
書目記錄號碼
3007270

著者:
Jarvis, Jeff, 1954-

書名:
What would Google do? / Jeff Jarvis.

版本:
1st ed.

出版者:
New York : Collins Business, c2009.

稽查項
ix, 257 p. ; 24 cm.

備註:
Includes index.

主題:
Information technology Management.
Technological innovations.
Creative ability in business.
Management.
Google.

標準號碼
9780061709715
圖書簡介:
This scattered collection of rambling rants lauding Google's abilities to harness the power of the Internet Age generally misses the mark. Blog impresario Jarvis uses the company's success to trace aspects of the new customer-driven, user-generated, niche-market-oriented, customized and collaborative world. While his insights are stimulating, Jarvis's tone is acerbic and condescending; equally off-putting is his pervasive name-dropping. The book picks up in a section on media, where the author finally launches a fascinating discussion of how businesses—especially media and entertainment industries—can continue to evolve and profit by using Google's strategies. Unfortunately, Jarvis may have lost the reader by that point as his attempt to cover too many topics reads more like a series of frenzied blog posts than a manifesto for the Internet age.
 
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